The right colors can help you set the right tone. A large part of your company’s message is conveyed before a potential customer reads a single word. Some let you import your own graphics as a starting point all of them allow you to tweak fonts and colors.Īnd don’t ignore the psychology of color when you’re designing your logo. The web has blessed us with several free logo design tools. Your logo is the most visible part of your brand or company’s identity, but it doesn’t have to cost millions. But the astronomical amounts companies are willing to spend reflects the importance of a brand identity. Rebranding involves more than just a new logo, of course. In more recent years, British Petroleum, Symantec, BBC, and others have eclipsed that number rebranding with new imagery. In 2008, Pepsi spent a million dollars on a new logo. Most of us may be able to hack something together in Photoshop, but the results may not always be… impressive. It makes sense since professional designers are expensive. When starting a new business or looking for a new logo, it’s become common to use a free logo maker.
